Method and apparatus for real-time interactive recommendation

An interactive recommendation system is provided. The system comprises an information generation module configured to: provide a set of information contents for outputting in an information interface, wherein each of the set of information contents is associated with an information item; receive a selection of one of the set of information contents that signals the user's interest or disinterest in an information item; determine, based on a model and history data related to prior activities of the user including a plurality of selections from the set of information contents, one or more information items to be included in recommendation information for the user; provide the recommendation information for outputting in a recommendation information interface; and update, based on the history data, the set of information contents for outputting in the information interface.