Optimizing object displays on user interfaces

A computing device receives a request to render a listing of item entries on a user interface, receives a notification of selection of a user interface element on the user computing device requesting presentation of objects corresponding to each of the item entries, and determines first objects that correspond to the first item entry in the listing of item entries. The computing device analyzes each of the first objects that correspond to the first item entry by determining that the user has a preferred first object, determining that the first objects comprise the preferred first object, determining that the user has a preferred provider, and determining availability of the preferred first object at the preferred provider. The computing device renders the preferred first object in a first highlighted position on the user interface with each remaining first object that corresponds to the first item entry in a non-highlighted first position.