Method and system for comparing human-generated online campaigns and machine-generated online campaigns based on online platform feedback

A campaign management system manages campaign datasets, wherein a campaign dataset corresponds to selections and instructions for executing an online campaign. A campaign dataset might be created by a human or a machine, or multiple humans and computers in a crowd-sourcing approach. Campaign dataset...

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Bibliographische Detailangaben
Hauptverfasser:	Gross, Markus Hans, Ambrosiano, Francesco, Palaić, Leon, Schriber, Sasha Anna
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A campaign management system manages campaign datasets, wherein a campaign dataset corresponds to selections and instructions for executing an online campaign. A campaign dataset might be created by a human or a machine, or multiple humans and computers in a crowd-sourcing approach. Campaign datasets can be processed to determine an expected quality metric, a post-run quality metric, and a confidence level. A campaign comparator can compare campaign datasets to identify similar campaign datasets so that an expected quality metric, a post-run quality metric, and/or a confidence level from one campaign dataset can be imputed to another campaign dataset.