Deep learning approach to mitigate the cold-start problem in textual items recommendations

A method for mitigating cold starts in recommendations includes receiving a request that identifies a requested page and identifying a content vector of the requested page. The content vector is generated based on providing text of the requested page to a neural network text encoder. The method further includes selecting, based on the content vector, a link to a cold start page that does not satisfy a threshold level of interaction data. The selected link is ranked above a second link to a warm page that does satisfy the threshold level of the interaction data. The method further includes presenting the requested page with the selected link.