Smart sensor-based consumer service optimization

A method, computer program product, and system includes a processor(s) determining, based on obtaining data from the one or more sensors over the wireless communications connection, that individuals are within a given vicinity. The processor(s) queries personal computing devices associated with the individuals to determine an identity of each individual in the given vicinity. The processor(s) assigns a service provider(s) to a portion of the identified individuals. The processor(s) obtains preference information related to the portion and determines environmental information related to an environment experienced by the portion by locating at least one sensor within a predetermined distance of the portion, and communicating, over the wireless communications connection, with the at least one sensor. The processor(s) generate simulations for providing services to the portion that include temporal parameters and selects an optimal simulation. The processor(s) communicates instructions to achieve aspects of the optimal simulation to the service provider(s).