Apparatus for recommending game contents based on the psychology of a game user and an operation thereof

Disclosed is a method of operating a server for recommending game content based on user information. The method includes extracting user log data including login information, character information, item usage information, billing information, play information, online money acquisition information, and online money usage information of a user from a game database, selecting the user's tendency information from among a plurality of pieces of tendency information on the basis of at least one piece of the user log data, determining recommended character information, recommended content information, or recommended item information on the basis of the user's tendency information, and controlling a user terminal to display the recommended character information, the recommended content information, or the recommended item information.