Method and device for providing keywords related to product information included in image

An electronic device according to various embodiments, may include a camera, a communication circuit, a display and a processor, and the processor may be configured to acquire an image of an external object, transmit the image to an external electronic device, so that the external electronic device transmits product information related to the external object included in the image to the electronic device, using the communication circuit, determine one or more keywords related to the product information transmitted from the external electronic device, identify preference category information and preference brand information of a user, based on a usage record related to a product of the user related to the electronic device, determine weights for the one or more keywords, using the preference category information and the preference brand information, and provide at least some keywords having weights which satisfy a specified condition among the one or more keywords, on the display together with the product information.