Dynamic media data management

A system for managing media content data sets loaded onto a content server has a media content repository storing media content data items. A usage data aggregator retrieves usage log data from each passenger terminal device of the vehicle entertainment system. A load set generator builds a ranked media content data set based upon prioritization scores assigned to each of the media content data items with adaptive inferences from the usage log data. The prioritization scores are correlated with trip factors established for a subsequent vehicle trip for which the ranked media content data set is being built. A content retriever transfers the one or more media content data items specified in the ranked media content data from the media content repository.