Management and optimization of search term clustering

A system and method to generate and manage clusters of search terms. The system and method collect a set of search terms associated with multiple search queries relating to an entity. A neural network identifies a set of embedding vectors, wherein each of the set of embedding vectors represents a se...

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Bibliographische Detailangaben
Hauptverfasser: Peralta, Michael, Misiewicz, Michael, Shaw, Maxwell
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:A system and method to generate and manage clusters of search terms. The system and method collect a set of search terms associated with multiple search queries relating to an entity. A neural network identifies a set of embedding vectors, wherein each of the set of embedding vectors represents a search term of the set of search terms. A cluster is generated including a portion of the set of search terms based on a comparison of embedding vectors associated with the portion of the set of search terms. A size of the cluster is compared to a cluster size threshold level to determine if a first condition is satisfied. In response to determining satisfaction of the first condition, the cluster is identified as a valid-sized cluster. A user interface is generated to display information related to the cluster and one or more cluster metrics.