Video display apparatus, method for controlling video display apparatus, and program

A video display apparatus according to an embodiment includes a video display unit configured to display a video image in a field of view of a user in a state in which the user is wearing the video display apparatus, an image pickup unit configured to take a video image of an outside state, a switching unit configured to selectively perform switching as to whether to display a video image of a certain content or a video image taken by the image pickup unit, and a switching control unit configured to control the switching unit. The switching control unit switches the video image displayed on the video display unit when an object with a predetermined identification pattern is included in the video image taken by the image pickup unit and the switching control unit has detected that a user's hand has made a predetermined gesture.