Hard and soft ranking messages of conversation graphs in a messaging platform

A method for ranking messages of conversation graphs in a messaging platform includes classifying messages of a conversation graph into a plurality of sections based on content quality of the messages, where the plurality of sections include a first section and a second section. The first section has messages from the conversation graph determined as higher quality than messages of the second section. The method includes determining a plurality of predictive outcomes for each of a plurality of messages of the conversation graph using predictive models, ranking the messages of the first section based on the predictive outcomes for the messages of the first section, and transmitting at least a subset of the messages of the first section to be rendered on a client application according to the rank.