Artificial intelligence based performance prediction system

An Artificial Intelligence (AI) based performance prediction system predicts the performance and behavior of an entity via a complex structure made of iterative and parallel machine learning (ML) model rebuilds with real time data collection. The engine selects a best model at every level and scores the entity to help in predicting the behavior of the entity. Model selection is based on various model selection criteria. The selected model determines a propensity score that indicates a likelihood of the entity migrating from a currently categorized segment to another segment of higher or lower value. Accordingly, messages or alerts with one or more of corrective actions or system enhancements can be transmitted based on the status of the entity via various targeting channels and a post treatment analysis is carried out to find the effect of the corrective actions on the entity. The feedback from the entity in response to the implemented corrective actions or system enhancements is collected for further training the AI based model.