Security tag with perpendicularly releasable 3-ball clutch

An electronic article surveillance tag including a tag body member and a connecting member having a pin portion releasably engageable with the tag body member, wherein the pin portion extends along a first axis. The tag further includes a locking member having a clutch mechanism including a plunger member formed from a non-ferromagnetic material and an unlocking member connected to the clutch mechanism. The unlocking member is moveable along a second axis perpendicular to the first axis between a locked position and an unlocked position, wherein during movement between the locked position and the unlocked position, the unlocking member moves the clutch mechanism between the first position corresponding to the locked state and the second position corresponding to the unlocked state.