Advertisement metadata communicated with multimedia content

Presentation of multimedia content comprising at least one advertisement and at least a portion of metadata pertaining to the at least one advertisement is detected. A spoken utterance of a user is detected. A computer-understandable meaning of the spoken utterance by performing natural language pro...

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Bibliographische Detailangaben
Hauptverfasser:	Bhogal, Kulvir Singh, Bender, Michael, Shetty, Shilpa, Fox, Jeremy R
Format:	Patent
Sprache:	eng
Schlagworte:	ACOUSTICS CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING MUSICAL INSTRUMENTS PHYSICS SPEECH ANALYSIS OR SYNTHESIS SPEECH OR AUDIO CODING OR DECODING SPEECH OR VOICE PROCESSING SPEECH RECOGNITION SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Presentation of multimedia content comprising at least one advertisement and at least a portion of metadata pertaining to the at least one advertisement is detected. A spoken utterance of a user is detected. A computer-understandable meaning of the spoken utterance by performing natural language processing on the spoken utterance. Whether the spoken utterance pertains to a product or service indicated in the at least one advertisement can be determined by comparing the computer-understandable meaning of the spoken utterance to the at least the portion of metadata pertaining to the at least one advertisement and whether the computer-understandable meaning of the spoken utterance indicates that the user chooses to order the product or service indicated in the at least one advertisement can be determined. If both determinations are affirmative, an order for the product or service indicated in the at least one advertisement can be automatically placed.