Information processing apparatus, information processing method, and storage medium

An information processing apparatus includes an acquisition unit configured to acquire an image from an image capturing apparatus that captures an image of a real space, an estimation unit configured to estimate a position or orientation of the image capturing apparatus in the real space, based on the image, a creation unit configured to create a map including at least one keyframe, a setting unit configured to set an observation space of a user, a generation unit configured to analyze a relationship between the observation space set by the setting unit and the map created by the creation unit, and generate a model representing the keyframe included in the map, and a control unit configured to cause a display unit to display a combined image of an image based on the generated model and the image.