System and method for identifying content relevant to a user based on gathering contextual information from music and music player environmental factors

Content relevant to an operator of a music player may be identified using contextual information from music and music player environmental factors. Identification information for a song and music player identification information, environmental information, and listener information may be received. A song may be matched with information in a song categorization database so that one or more categories associated with the song are identified. A listener profile may be matched using a listener knowledge database to identify one or more categories associated with the listener. Content may be selected by matching the one or more song categories with categories in a campaign database and by matching the one or more listener categories with categories in the campaign database. Content includes, but is not limited to, advertising, trivia, referential information, weather, stock market prices, traffic information, news information, social media information, etc. The selected content is sent to the music player.