Systems and methods for variable in-vehicle advertisement skip window duration

Systems and methods for an in-vehicle entertainment system located in a vehicle include determining that the in-vehicle entertainment system is in operation, determining vehicle information available to the in-vehicle entertainment system, determining user data available to the in-vehicle entertainment system, determining a level of user interaction based on the vehicle information and the user data, and adjusting a minimum advertisement play window prior to permitting a skip to user-chosen content as a function of the level of user interaction. Vehicle information includes traffic, speed, and location. User data includes data related to whether a passenger is present, historical user data, the historical user data identifying past interactions, and user preferences associated with the in-vehicle entertainment system. Adjusting a minimum advertisement play window includes reducing the minimum advertisement play window if the level of user interaction is high and increasing the minimum advertisement play window if the level of user interaction is low.