Methods and apparatus to determine ratings information for online media presentations

Methods and apparatus to determine ratings information for online media presentations are disclosed. An example apparatus includes memory and at least one processor to execute instructions. The instructions cause the at least one processor to send pingback instructions to a client device. The pingba...

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Bibliographische Detailangaben
Hauptverfasser:	Gaynor, Kevin K, Goli, Narasimha Reddy, Splaine, Steven J
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Methods and apparatus to determine ratings information for online media presentations are disclosed. An example apparatus includes memory and at least one processor to execute instructions. The instructions cause the at least one processor to send pingback instructions to a client device. The pingback instructions cause the client device to transmit first pingback messages at intervals designated by the pingback instructions and in response to a presentation of media via the client device. The pingback instructions further cause the client device to transmit a second pingback message in response to a skip request associated with the presentation of the media via the client device. The instructions further cause the at least one processor to log impressions corresponding to the first pingback messages and the second pingback message. The instructions further cause the at least one processor to determine a duration impression for the media based on the logged impressions.