Capturing information using set-top box for advertising insertion and/or other purposes

Capturing information using set-top box for advertising insertion and/or other purposes

Various embodiments of how information about viewers of content provided via a set-top box can be captured, used to identify one or more of the viewers, and insert advertising into content viewed using the set-top box. The captured information can be used for other purposes.

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Smith, Trevor D
Format: Patent
Sprache:eng
Schlagworte:
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
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Beschreibung
Zusammenfassung:Various embodiments of how information about viewers of content provided via a set-top box can be captured, used to identify one or more of the viewers, and insert advertising into content viewed using the set-top box. The captured information can be used for other purposes.