Apparatus, method, and computer program product for generating promotion request data

Systems, apparatus, and methods for effectively allowing consumers to request promotions from a merchant are discussed herein. Some embodiments may provide for a networked device, apparatus, or server configured to: in response to determining that a merchant device is not associated with at least one available promotion, determine, via a processor, a promotion request threshold value indicating a required number of promotion requests for generating a promotion associated with the merchant device; receive a plurality of promotion requests from a plurality of consumer devices via the network; calculate, via the processor, a promotion request count associated with the plurality of promotion requests; and in response to determining that the promotion request count satisfies the promotion request threshold value, generate a promotion offer request indicating a request to generate the promotion.