Method for accounting for impact of uncertainty in customer surveys

A method for identifying, contracting, evaluating, bounding, and filtering out uncertainty in survey data is provided. The method includes: receiving survey responses with respect to a customer survey; constructing a simulated numerical model that replicates the structure of the original survey by using responses that are generated randomly from distribution of responses with constraint variability that specifically account for the uncertainty that arises from the subjective nature of sampling response from an ordinal range of possible options; matching between the original survey and the numerical model using a machine learning algorithm; and evaluating and filtering out the uncertainty of the original survey. In addition, a method is offered to constrain and contract the uncertainty by assigning survey responses to corresponding evenly distributed bins and by calibrating the survey responses by attaching a short textual description to each of the ordinal values in the original survey.