Modeling conformance to thematic concepts

Embodiments are directed to managing data using network computers. A data graph may be provided based on knowledge graphs and information provided by data sources. Concepts and entities may be provided based on the data graph. Scoring models may be determined based on the concepts and the entities. Thematic scores for the entities may be generated based on the scoring models and the data graph such that the thematic scores include values that quantify each relationship between the concepts and the entities and such that an entity with a higher thematic score value for a concept has a relationship strength value that exceeds another relationship strength value for another entity with a lower thematic score value for the concept. A report that includes the thematic scores, the entities, and the concepts may be provided.