Extending game functionality through dynamic resource allocation

The functionality offered through a game development application can be extended using a plurality of extension modules. A customer portal can expose information about the available modules to a developer, where the extension modules can include components such as a customer interface enabling an authorized entity to access or modify the functionality, as well as an application programming interface (API) or other interface for enabling the functionality to be accessed during gameplay. The API can be associated with various resources that can be allocated to the customer over a period of time, or that can be allocated dynamically in order to process discrete tasks. The allocation of resources can occur after release of the game and during live gameplay. Similar functionality can be accessed by a game administrator to trigger specific actions during gameplay.