Scalable system for dynamic user audience determination

A system may include a processor; and a memory storing instructions that, when executed by the processor, configure the processor to: receive, from a computing device, a request for a set of content, the request associated with a user identifier; query a cached data store to determine that a set of...

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Bibliographische Detailangaben
Hauptverfasser:	Meyerzon, Dmitriy, Malireddy, Praveen Kumar Reddy, Wight, Jeffrey L, Cohen, David M
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A system may include a processor; and a memory storing instructions that, when executed by the processor, configure the processor to: receive, from a computing device, a request for a set of content, the request associated with a user identifier; query a cached data store to determine that a set of audiences for the user identifier is stale; in response to the determination that the set of audiences is stale: access user properties for the user identifier; and generate the set of audiences for the user identifier based on the user properties; and serve the set of content according to the generated set of audiences.