Mitigation of conflicts between content matchers in automated document analysis

Each of a plurality of content matchers is executed upon a body of text in a document, identifying at least one match in the text and additionally assigning a match strength for each match. Where a conflict between a first match (have a first match strength associated therewith) and a second match (having a second match strength associated therewith) is noted, it is determined whether either of the first or the second match strength is greater than the other. If so, that match of the first and second matches corresponding to the lesser of the first and second match strengths is discarded. If the first or second match strengths are equal, then respective matcher ranks of the first matcher and the second matcher are compared such that the match of the first and second matches corresponding to the lesser of the first and second matcher ranks is discarded.