Techniques for reformulating search queries

A method includes receiving a search query and identifying an entity record in an entity data store using the search query. The entity data store includes a plurality of entity records. Each of the plurality of entity records includes an entity name, an entity type, and entity information. The entity type indicates a category in which the entity name and the entity information belongs. The method further includes generating a reformulated query by inserting one or more terms from the identified entity record into the search query. Additionally, the method includes performing a search for software applications using the reformulated query and generating a list of software applications identified during the search.