Prioritizing delivery of location-based personal audio

The technology described in this document can be embodied in a computer-implemented method of controlling a wearable audio device configured to provide an audio output. The method includes receiving data indicating the wearable audio device is proximate a geographic location associated with a localized audio message, and determining that the localized audio message has a higher priority compared to at least one other localized audio message associated with another geographical location proximate to the wearable audio device. The method also includes, responsive to determining that the localized audio message has the higher priority, providing a prompt to initiate playback of the localized audio message with the higher priority to a user of the wearable audio device, and initiating playback of the localized audio message with the higher priority at the wearable audio device in response to actuation of the prompt by the user.