Custom report builder

A method may include obtaining a knowledge graph including entities, and determining, for the knowledge graph, a first state including a first selectable entity subset of the entities that are selectable by a user. The first selectable entity subset may include an entity. The method may further include receiving, from the user and via a graphical user interface (GUI), a selection of the entity from the first selectable entity subset, and responsive to the selection, adding the entity to a report schema. The report schema may be used to populate a report. The method may further include, responsive to the selection, transitioning the knowledge graph to a second state including a second selectable entity subset of the entities that are selectable by the user.