Lotion dispensing and applying device

A lotion dispensing and applying device for hard to reach areas includes a tube that define a reservoir, which is configured to position a lotion. A plate and a pumping module are coupled to a first end and second end of the tube, respectively. A pad is coupled to and substantially covers a first face of the plate. A channel extends from a front face of the pad through the pad and the plate to the tube. An outlet pipe is coupled to the pumping module and extends through the tube to the plate so that the pumping module is fluidically coupled to the channel. The pumping module is configured to selectively transfer the lotion from the reservoir through the outlet pipe and the channel to the front face of the pad so that the lotion is applicable to a skin surface.