Server side crossfading for progressive download media

In exemplary embodiments of the present invention systems and methods are provided to implement and facilitate cross-fading, interstitials and other effects/processing of two or more media elements in a personalized media delivery service so that each client or user has a consistent high quality experience. The effects or crossfade processing can occur on the broadcast, publisher or server-side, but can still be personalized to a specific user, thus still allowing a personalized experience for each individual user, in a manner where the processing burden is minimized on the downstream side or client device. This approach enables a consistent user experience, independent of client device capabilities, both static and dynamic. The cross-fade can be implemented after decoding the relevant chunks of each component clip, processing, recoding and rechunking, or, in a preferred embodiment, the cross-fade or other effect can be implemented on the relevant chunks to the effect in the compressed domain, thus obviating any loss of quality by re-encoding. A large scale personalized content delivery service can be implemented by limiting the processing to essentially the first and last chunks of any file, since there is no need to processing the full clip. In exemplary embodiments of the present invention this type of processing can easily be accommodated in cloud computing technology, where the first and last files may be conveniently extracted and processed within the cloud to meet the required load. Processing may also be done locally, for example, by the broadcaster, with sufficient processing power to manage peak load.