User support with integrated conversational user interfaces and social question answering

Certain aspects of the present disclosure provide techniques for providing assistance to users by integrating social computing system with conversational user interface. In some cases, a user interacting with a virtual assistant of a conversational user interface provides input that the virtual assistant is not able identify a matching intent. As a result, the virtual assistant can leverage the social computing system to generate a new question based on the user input and post the question to the social computing system. Users of the social computing system can provide an answer, which the virtual assistant provides to the user in the conversational user interface. The social computing system can also generate a new intent for the virtual assistant to increase efficiency of the virtual assistant.