Apparatus and method for replacing and outputting advertisement

An electronic device and method for replacing and outputting an advertisement are provided. The electronic device includes: a memory storing at least one program; a communication unit configured to receive context data to be used to determine a state of a user, from at least one external device; and...

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Bibliographische Detailangaben
1. Verfasser:	Yeo, Hae-dong
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	An electronic device and method for replacing and outputting an advertisement are provided. The electronic device includes: a memory storing at least one program; a communication unit configured to receive context data to be used to determine a state of a user, from at least one external device; and a processor configured to replace and output an advertisement by executing the at least one program, wherein the at least one program includes instructions to: acquire user state information indicating the state of the user from the received context data, based on a learning model using one or more neural networks; and perform control to replace a previously determined first advertisement with a second advertisement determined based on the user state information and to output the second advertisement.