Facilitating communication in a collaborative environment

Embodiments generally relate to facilitating communication in a collaboration environment. In some embodiments, a method includes receiving a message in a collaboration environment. The method further includes determining a group of users based on text in the message, where one or more key words in the text indicate the group of users. The method further includes obtaining a collaboration history associated with the group of users, where the collaboration history includes collaboration statistics. The method further includes determining a subgroup of users from the group of users based on the collaboration statistics, where the collaboration statistics indicate a level of collaboration activity that meets one or more predetermined collaboration requirements. The method further includes sending notifications to users in the subgroup of users, where the notifications invite the users of the subgroup to respond to the message.