Search and retrieval of structured information cards

Methods, systems, apparatus, including computer programs encoded on computer storage medium, to facilitate identification of additional trigger-terms for a structured information card. In one aspect, the method includes actions of accessing data associated with a template for presenting structured information, wherein the accessed data references (i) a label term and (ii) a value. Other actions may include obtaining a candidate label term, identifying one or more entities that are associated with the label term, identifying one or more of the entities that are associated with the candidate label term, and for each particular entity of the one or more entities that are associated with the candidate label term, associating, with the candidate label term, (i) a label term that is associated with the particular entity, and (ii) the value associated with the label term.