Adapting communications according to audience profile from social media

Techniques relate to adapting communications. A computer system receives initial content and event constraints related to a to-be-delivered communication and extracts information for recipients designated to receive the to-be-delivered communication. The computer system determines content utility va...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Britto Mattos Lima, Andrea, Vasconcelos, Marisa Affonso, Paredes Quinones, Miguel, Cardonha, Carlos Henrique
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online-Zugang:	Volltext bestellen
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Beschreibung
Zusammenfassung:	Techniques relate to adapting communications. A computer system receives initial content and event constraints related to a to-be-delivered communication and extracts information for recipients designated to receive the to-be-delivered communication. The computer system determines content utility values for topics of the initial content for each of the recipients, the content utility values for each of the topics being based on the information for each of the recipients. The computer system determines total content utility values for each of the topics in the initial content and selects elements of the to-be-delivered communication from a database based at least in part on the total content utility values for the topics and the event constraints.