Dynamic playlist customization by adaptive streaming client

Aspects of the subject disclosure may include, for example, a method comprising sending a first list of formats associated with media content to a client device via a network, and receiving from the client device a selection of a format from a second list of formats filtered from the first list using filtering criteria. The second list includes formats compatible with the client device. The filtering criteria can be based on performance metrics of the network and on capabilities of the client device. During presentation of the content at the client device in the selected format, transmission of the content item can be dynamically altered in response to a message that the presentation be continued in a different format. Other embodiments are disclosed.