Enabling return path data on a non-hybrid set top box for a television

An intelligent return path data (iRPD) system enables transmission of return path data via a communication network for a television connected to a non-hybrid set top box (STB). The iRPD system is configured to receive the key codes of the keys pressed on a remote control device along with the date time stamps and the location information. The iRPD system analyzes the keypress data along with the date time stamps to recognize the channels accessed in programming operations and the non-programming control operations executed by a viewer operating the remote control device. The viewer's behavior pattern is thus recorded and analyzed to identify the viewer. Upon identifying the viewer, various functions such as collecting the viewership statistics, implementing metered usage billing or ecommerce activities are enabled.