Connected-media end user experience using an overlay network

An Internet infrastructure delivery platform (e.g., operated by a service provider) provides an overlay network (a server infrastructure) that is used to facilitate "second screen" end user media experiences. In this approach, first media content, which is typically either live on-demand, is being rendered on a first content device (e.g., a television, Blu-Ray disk or another source). That first media content may be delivered by servers in the overlay network. One or multiple end user second content devices are then adapted to be associated with the first content source, preferably, via the overlay network, to facilitate second screen end user experiences (on the second content devices).