Fixing device having heating member and contact portion thereof and image forming apparatus

A fixing device includes a hollow rotating body, a pressing member that applies pressure to a recording medium and transports the recording medium in a transport direction along with rotation of the rotating body, a heating member that is in contact with the rotating body while extending in an axial direction perpendicular to the transport direction, and a holding member that holds the heating member. The heating member includes a contact portion and non-contact portions, the contact portion has a first end portion on a downstream side of the contact portion in the transport direction, each non-contact portion has a second end portion on the downstream side in the transport direction, and each second end portion is thicker than the first end portion in a direction perpendicular to the transport and axial directions. The holding member is in contact with the second end portions in the transport direction.