Systems and methods for network coverage optimization and planning

A system identifies first areas of a multiple areas of a wireless network for wireless site installation and determines geographic locations within each of the identified first areas for prospective wireless site installations. The system performs machine learning to associate measured network performance parameters within the wireless network with empirical data related to population, population densities, housing growth rates, housing densities, and building growth rates. The system determines, based on the machine learning, geographic locations within each of the identified first areas for installations of prospective wireless sites, and forecasts improvements in network performance parameters associated with building each of the prospective wireless site installations. The system optimizes a number, type, and placement of the prospective wireless site installations within each of the identified first areas of the wireless network to maximize improvements in network performance parameters while satisfying resource constraints.