Interest matched interaction initialization

Systems and techniques for interest matched interaction initialization are described herein. A first set of profile attributes for a first user and second set of profile attributes for a second user may be obtained. A first set of data sources and a second set of data sources may be identified respectively using the first set and second set of profile attributes. A first dataset and a second dataset may be collected respectively using the first and second set of data sources. An interest vector model may be generated using data elements of the first dataset based on an interest identified in the first dataset. The second dataset may be evaluated using the interest vector model to identify the interest as a shared interest in the second dataset. An interaction initialization item may be generated by identifying content associated with the shared interest. The interaction initialization item may be transmitted to a device.