Generating dynamic communication threads based on user interaction with sponsored digital content

Generating dynamic communication threads based on user interaction with sponsored digital content

The present disclosure is directed to systems and methods for providing dynamic communication threads in response to a detected interaction with a sponsored digital content item. For example, systems and method described herein detect a user interaction with a sponsored digital content item and gene...

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Bibliographische Detailangaben
Hauptverfasser: Singh, Dheeraj Kumar, Zhou, You, Wang, Chuan, Zhang, Edward Young, Bhandarkar, Aditya Gopal, Lin, Hao, Baweja, Himanshu
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
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DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:The present disclosure is directed to systems and methods for providing dynamic communication threads in response to a detected interaction with a sponsored digital content item. For example, systems and method described herein detect a user interaction with a sponsored digital content item and generate a screened communication thread between the user and the sponsor that is not available to the sponsor. The screened communication thread serves as a reminder to the user of the sponsored digital content item. Systems and methods described herein convert the screened communication thread to an open communication thread based on user interaction with the screened communication thread (e.g., after the user submits a reply in the screened communication thread). Thus, systems and methods described herein protect the user's online privacy unless and until the user indicates a desire to interact with the sponsor.