Augmenting messages based on sender location

A system and method for augmenting a graphical user interface by filtering options within a text message displayed within the graphical user interface includes determining that a content of the text message includes a plurality of options, receiving a location information of the sending device, the location information of the sending device being used to determine a venue corresponding to a physical location of the sending device, determining that the venue corresponding to the physical location of the sending device is relevant to the plurality of options, retrieving a contextual information from the venue about the plurality of choices, and augmenting the graphical user interface of the sending device by appending the contextual information to the plurality of options of the text message, such that the graphical user interface of the sending device simultaneously displays both the contextual information and the plurality of options.