Method of displaying virtual content based on markers

A method of generating a virtual object includes: capturing an image containing a target marker, wherein the target marker is at least one marker of a plurality of markers, and is within a visual range of the terminal device, and the plurality of markers are arranged at various positions dispersively; acquiring a target spatial position of the target marker relative to the terminal device, based on the image; reading a first spatial position relation between each of the plurality of markers, storing the same in the terminal device, and acquiring a second spatial position relation of a virtual object relative to the plurality of markers; determining a display position of the virtual object, based on the first spatial position relation, the second spatial position relation, and the target spatial position; and generating the virtual object based on the display position.