Image display apparatus

An image display apparatus includes an observation optical system that includes a prism having first to third surfaces. The observation optical system has a first section is a section that contains an optical path of light from a center of the original image to a center of the exit pupil through the third surface, the first surface, the second surface, and the first surface, and a second section is a section orthogonal to the first section. A reflection area for an internal reflection of the light on the first surface has a center part that is concave toward the exit pupil on the second section and a peripheral part at both sides of the center part has a convex shape toward the exit pupil.