Customer segmentation based on latent response to market events

Customer segmentation based on latent response to market events

A customer segmentation method, system, and computer program product, include inputting a set of characteristic features for each of a plurality of customers, defining a customer-event map that maps the characteristic features of each of the customers to a plurality of event categories, and estimati...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Narayanaswami, Chandrasekhar, McFaddin, Herbert Scott, Lederman, Roger Douglas
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Beschreibung
Zusammenfassung:A customer segmentation method, system, and computer program product, include inputting a set of characteristic features for each of a plurality of customers, defining a customer-event map that maps the characteristic features of each of the customers to a plurality of event categories, and estimating a likelihood of an event driven purchase for each product type and an event category combination.