Content processing across applications

In implementations of the subject matter described herein, a new approach for transferring content between applications is proposed. Generally speaking, in operation, a user can select an area on a user interface in order to cover content that the user wants to transfer. In response, the type of the content in the selected area will be identified. One or more options are then provided on the user interface based on the identified type, and each option may link to one or more applications. Upon a user's selection of an option, an application associated with the selected option is launched to process the content. In this way, the content can be effectively and efficiently processed across different applications, which will significantly improve the processing efficiency and user experience.