Digital advertising system

A digital advertising system includes an advertisements module that provides a number of digital advertisements for display on a digital display device. A digital sign module including the digital display device displays digital advertisements provided by the advertisements module, and captures vide...

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Bibliographische Detailangaben
Hauptverfasser:	Chiranjeevi, Kunapareddy, Vrabete, Brad, Kuzma, Andrew J, Ranjan, Abhishek, Phadnis, Shweta, Sanjay, Addicam V, Malik, Shahzad A, Tian, Fengzhan
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A digital advertising system includes an advertisements module that provides a number of digital advertisements for display on a digital display device. A digital sign module including the digital display device displays digital advertisements provided by the advertisements module, and captures video analytics data relating to previous viewers of the digital advertisements displayed by the digital sign module. A data mining module retrieves the video analytics data from the digital sign module and generates trained advertising models based thereon using a data mining algorithm. A content management system module coupled to the advertisements module and the data mining module receives the digital advertisements and the trained advertising models and generates a subset of the advertisements for display based on the trained advertising models.