Visual and digital content optimization

A system for visual and digital content optimization may identify a plurality of content creation attributes from multiple data sources and may classify a content record associated with a content creation requirement into a plurality of exhibits. The system may identify a plurality of rules from a rule record and map the plurality of exhibits with the plurality of rules and the plurality of content creation attributes to create a plurality of content models. Each of the plurality of content models may be evaluated for congruence with the plurality of rules and the content creation attributes. Based on the evaluation, an evaluation score for each of the plurality of content models may be determined. A content model having an evaluation score above a threshold evaluation score may be selected and a content creation action may be initiated accordingly.