Ranking messages of conversation graphs in a messaging platform using predictive outcomes

According to an aspect, a method for ranking messages of conversation graphs in a messaging platform using predictive outcomes includes receiving, over a network, a conversation view request to retrieve messages of a conversation graph stored on a messaging platform, and determining, by the messaging platform, a plurality of predictive outcomes for each of a plurality of messages of the conversation graph using predictive models. The plurality of predictive outcomes includes a reciprocal engagement probability. The method includes ranking, by the messaging platform, the plurality of messages based on the predictive outcomes, and transmitting, by the messaging platform, over the network, at least a subset of the plurality of messages to be rendered on a client application according to the rank.